How to Market Your Small Business on a Shoestring Budget

​The default option you have with marketing is to use traditional advertising tools. However, these tools can be costly and difficult to gauge. If you have a small business, what you need is something that can fit your low budget. Here are some marketing strategies that may be able to help you even if you're on a tight budget.

Use an Elevator Pitch
If you’re going to be marketing all the time, then you will need an elevator pitch. An elevator pitch lasts only up to eight seconds. That is the average attention span of any typical adult before he decides on listening more or walking away. If you craft the best elevator pitch, then it will pay you huge dividends for your effort.

Leverage Your Community
You don't need huge ideas for your marketing efforts. In fact, you can even just think small and locally. Ask yourself what's happening around you in your community. Then ask what your community needs from you. You can print bookmarks and leave them at a local school library. Study your ideal market and know where they hang out. Then, you market there.

Collaborate
It won't hurt to ask for help. Gather synergistic but non-competitive partner businesses in your place. Think of cross-promoting your products. Use bundled promotions, reciprocal website links, fliers, coupons, or even social media. Collaboration always gives you a more significant customer base.

Network
There’s no better way to build a business than networking. Get out there, get to know people, and rub elbows with potential clients and customers. Networking needs time and may not give you instant results. However, with a strong network, you can have plenty of opportunities.

Ask for Referrals
Don't be shy – ask for referrals. If you get referrals, they will make it easy for you to get to know more people. That person may not buy your product, but surely he knows someone who does. Ask for referrals so that you can take advantage of opportunities.

Some Final Words
With the right marketing strategies or a combination of all the marketing strategies you know, you will eventually become a success. The good thing is that you know how to make the most of your resources. However, if you want peace of mind, get yourself a business insurance policy. Whatever happens to the business, there’s something that could protect it.

At Desmond Insurance, we do our best in making sure that our clients are well-protected with affordable and comprehensive policies. We make sure to go the extra mile to help you with your needs. To learn more about how we can help you, please contact our agency at (859) 491-5100 or Click Here to request a free quote.